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Chinese Government to Stimulate More Domestic Consumerism

On Friday, China announced it would add liquidity to boost the flagging recovery of the country’s economic system, according to the Wall Street Journal.

While fears of inflation are beginning to relax in the Chinese financial sectors, they are being replaced by concerns that the economy’s recovery is slowing down too rapidly.

Increased liquidity tends to lead to an increase in consumer spending. As such, the KraneShares CICC China Consumer Leaders Index ETF (KBUY) stands to benefit from the move.

China’s Central Bank Intervenes

The People’s Bank of China, China’s central bank, announced that it would be lowering the reserve requirement by half a percent beginning July 15, essentially freeing up $154 billion (1 trillion yuan).

The last time the bank had stepped in to help the economy was in April of 2020 at the height of the Covid pandemic.

The move is one that looks aimed to helped smaller businesses in China that have been hit hardest by the downturn in Chinese consumerism throughout the pandemic.

Consumer-price inflation rose 1.1%, missing the 1.2% goal for June and still far below the 3% benchmark that authorities had set for the end of the year.

Underperformance signals a sluggish domestic consumer sector and an under-performing economy, with room for monetary leverage by the government and banks to boost spending.

Increased Chinese Domestic Spending Benefits KBUY

KBUY tracks the CICC China Consumer Leaders Index, which invests in the publicly traded, Chinese-based companies that make up the consumer industries in China. These include apparel and clothing, hotels, restaurants, home appliances, food and beverage, and duty-free goods.

As more liquidity moves into the Chinese economy, these industries all stand to benefit greatly.

KBUY’s index selects the top 30 companies ranked by their long-term operating income and cash flow, market cap, long-term return on equity, and long-term gross profit. These companies are included in the index and weighted by free-float market cap, with no singular company representing more than 15% of the underlying index.

As of end of June, the sector breakdown for KBUY was a 62.69% allocation in consumer staples and 40.45% allocation in consumer discretionary.

KBUY carries an operating expense of 0.69%.
Source: ETF Trends

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