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CMA CGM Group launches its first loyalty program SEA REWARD

The CMA CGM Group, a global player in maritime, land, air, and logistics solutions, is launching SEA REWARD, an innovative loyalty program for shipping customers.

Unique to the market, SEA REWARD awards the frequency and volume of shipments by CMA CGM customers who use “SpotOn”, a digital solution launched in 2022, that simplifies booking with instant quotes, guaranteed pricing, and priority access to vessel space.

SEA REWARD marks the Group’s determination to continue to transform the shipping sector, mobilize digital innovation and to enhance the customer experience.

“Our customers and their trust in us are at the heart of everything we do,” said Nick Fafoutis, Chief Commercial Officer. “We’re thrilled to launch this loyalty component to our SpotOn platform in North America.”

Already accessible to the Group’s digital customers in Europe, accessibility in North America includes the United States, Canada, Guam, and the American Virgin Islands. SEA REWARD will continue to become available in other regions.

Exclusive rewards and benefits

After joining SEA REWARD on their My CMA CGM account, the reward program offers digital customers access to four status tiers based on the frequency and volume of their shipments. As bookings proceed, customers acquire “Lieutenant”, “Captain”, “Master”, and eventually “Admiral” status each providing exclusive benefits, which include the ability to earn Nautical Miles they can use to pay part of their invoices.

Customer-centric CMA CGM Group transforms the experience through digital innovation

Attentive to customers through its network of 400 offices in 160 countries, the Group develops agile and innovative end-to-end logistics solutions to best support their supply chains. Innovation is an integral part of the CMA CGM Group’s DNA. After transforming the customer experience with the “SpotOn” online platform, SEA REWARD continues CMA CGMs commitment to innovate and to support and reward loyal customers.

Olivier Nivoix, Group Executive Vice-President, Shipping, explained “Our customers’ loyalty and trust mean the world to CMA CGM, and deserve to be rewarded. We are thus launching SEA REWARD, an especially innovative and ambitious loyalty program offering exclusive benefits. 2 years after introducing our online channel “SpotOn”, we continue supporting our customers with SEA REWARD. It’s simple, you ship, you win. You book with us, you get rewarded !”
Source: CMA CGM

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