Maersk sets to enhance customer experience with brand-new Southeast Asia to Australia network
Maersk has unveiled its new Southeast Asia to Australia network, designed to improve schedule reliability and boost supply chain resilience for the region. Putting customers and their needs first, this new network will improve port coverage and offer greater protection against congestion and disruptions.
The network’s configuration has been reimagined after a careful review that drew on insights from customers and exemplifies Maersk’s commitment to continuous improvement. It is inspired by the hub and spoke model, resembling a bicycle wheel with delivery routes (the spokes) converging on a single hub. The network will be made up of 16 ships across three services to minimise overlap, while providing the best possible coverage.
Although the worst of the disruptions seen during the COVID-19 pandemic have eased, some will persist, and new challenges will emerge. Maersk’s investment in the new network provides a substantial buffer to mitigate the impacts of disruptions.
The three services that comprise the new network will connect the five main Australian ports of Adelaide, Brisbane, Fremantle, Melbourne, and Sydney to the world via the ports of Singapore and Tanjung Pelepas in Malaysia. They are the Greater Australia Connect (GAC), the Eastern Australia Connect (EAC) and the Western Australia Connect (WAC).
The new services will replace the Cobra and Komodo services and will ensure critical connections to key international services are maintained. They simplify and connect customers’ end to end supply chain, while also future-proofing Australia’s international and domestic cargo connection.
Source: A.P. Moller – Maersk