UK Ports looking at new business opportunities post pandemic
The British Ports Association has today published a toolkit for ports and maritime businesses to maximise their commercial opportunities and consider new marketing tactics.
Within the last 18 months, Brexit and Covid-19 successive lock-downs have challenged in many ways the Ports & Maritime sector. In addition, decarbonisation, automation and digitalisation trends are transforming the business landscape and customer behaviours and requirements, faster than expected.
The BPA, which represents a range of ports and harbours that collectively handle more than 86% of maritime activity in the UK as well as an array of other businesses, is keen to help ports navigate this new landscape successfully, ensuring that they can continue to grow and develop. The Association is therefore working with independent port consultant Zeina Sawaya-Melville to encourage ports to revisit their approaches to business development, marketing and customer care.
Commenting on the toolkit, author Zeina Sawaya-Melville said:
Ports are today facing a new world and new challenges. Brexit is fast-changing trading relationships. The pandemic has accelerated the 4th industrial revolution. UK ports and maritime operators are at a business crossroads. It is critical for operators across the maritime sector to consider if their strategy is still fit for purpose.
We can already see some ports pro-actively adapting and investing as there are certainly some exciting business opportunities to be seized.
The Toolkit provides guidance on what to do when re-thinking a port commercial strategy, from assessing the current commercial approach, to planning the execution, to monetising through marketing and customer care.
I truly hope that the toolkit will stimulate fresh thinking where needed.
The ‘Seeking Opportunities in Troubled Waters’ commercial and marketing toolkit is designed with ports and maritime operators, of all type and size, in mind.
Source: British Ports Association